Less than 20 minutes before the El Paso, Texas massacre began, the shooter is believed to have posted a racist, anti-immigrant screed to the dark website 4chan, popular within white supremacy circles. The screed also cited, as inspiration, the March 2019 mass shooting in Christchurch, New Zealand, that killed dozens of Muslim residents of that country.
Amber Cooley brings over 25 years of experience in strategic marketing, communications, and project management, including more than 15 years in the security consulting and investigations industry. As Vice President and Chief Growth Officer, she conveys the company’s key missions by managing communications, marketing, and client and partner program relations. She oversees proposals and CRM and project management systems to drive growth and help ensure a seamless client experience.Before joining AT-RISK International, Ms. Cooley led marketing and communications for GardaWorld (formerly Vance International), a global investigation and security consulting firm. She implemented marketing and positioning initiatives, targeted industry publications, and executed sponsored events to enhance brand value. Her career also includes strategic marketing roles in technology and real estate organizations.
In her current role, Ms. Cooley effectively communicates the AT-RISK International story through corporate branding, digital experiences, promotions, events, and media/public relations. She is an accomplished communicator with a proven track record of building brand strategies through integrated campaigns in both private start-ups and public firms.